No matter if you’re the buyer (sponsor) or the seller (property), it’s extremely important to be able to establish an accurate fair market value of a sponsorship property. Just like any other product or service sale, the ‘asking price’ must be fair and reasonable to attract buyers while still meeting the objectives of the seller.
We use sponsorship valuation metrics which have been designed by us, derived from years of historical data and hand's on experience.
What you can expect:
- Summary of highlights and key findings
- Clear, concise, and unbiased results
- Measurable value for tangible benefits
- Measurable value for intangible benefits
- Marketplace comparison
- Identification of 'value-add' opportunities and other key considerations
- Achievable recommendations
- Action plan
How a Score Marketing sponsorship valuation can help you
Things a sponsor might be considering:
- I just received a sponsorship proposal that I like. How do I know if it is ‘good value’ for my company, or if it’s over-priced?
- One of our major corporate sponsorship deals is up for renewal this year. I would like to have a better understanding of fair market sponsorship value before renegotiating with the property.
- My company is bombarded with sponsorship proposals. How can I cut through the clutter to ensure that I’m selecting the right ones (and mot missing any opportunities), while using my time effectively?
- I’m in the midst of negotiating a sponsorship deal. How could I add/remove rights and benefits to increase the value of the partnership?
Things a property might be considering:
- I’m creating sponsorship ‘packages’ but need to know whether our asking price is fair and reasonable
- Our event has a longstanding mid-level sponsor and we’d like to pitch them on the title sponsorship position. We don’t want to risk losing the sponsor altogether with an unsupported ask, but don’t know how to establish fair market price
- We have an interested sponsor prospect and they’re asking for fewer tangible benefits that what we’ve pitched. Should we proceed with the deal with a lower price, or try to replace those assets with something else?
- Should sponsorship value change based on the prospect (company or category)?
