Posted in Olympics
Two days until the 2010 Winter Games…a quick look back
As the 2010 Olympic Winter Games draw imminently closer (two very short days until Opening Ceremonies), I can’t help but to take a quick moment to reflect on my involvement in these Games – having spent almost three years as a core member of the Vancouver 2010 Bid Committee, and then with Altius Sport Marketing where I’ve worked closely with many VANOC Sponsors and licensees.
During the bid process, my role was twofold. First, I was part of a small team that was responsible for securing Bid sponsors and partners (we secured $3+ Million in sponsorship), and to ensure that they were getting what they needed to fully leverage their sponsorship positions. The second part of my job was to shape the sponsorship/marketing component of our actual bid (Vancouver 2010 Bid Book). It was an incredible opportunity to understand the inner-workings of a high-profile event bid.
Imagine my excitement on July 2, 2003 when International Olympic Committee president Jacques Rogge announced to the world that Vancouver had been awarded the 2010 Olympic and Paralympic Winter Games.
And now, as if caught in fast-forward for the last seven years, the Games are upon us. Unbelievable!
I’ve been fortunate to have attended the last five Olympic Games (Sydney 2000 Summer Olympics, Salt Lake 2002 Olympic Winter Games, Athens 2004 Summer Olympics, Torino 2006 Winter Games, and the Beijing 2008 Summer Olympics) in various sponsorship capacities but, very respectfully, they’ve always felt like a precursor or test in the lead-up to ‘our Games’ in Vancouver.
Well…there are no more tests now. There isn’t much more waiting or wondering. In fact, there isn’t much time left at all until our Olympic cauldron is lit. The world is watching. It is our time to host the world.
What a journey it has been.
I’d like to wish VANOC and all the sponsors a successful staging of the Games – and I’d like to send a very heartfelt “good luck” to the Canadian Olympic Team as they are propelled into one of the biggest moments in Canadian sporting history. We’re proud of you already, and we’ll be cheering for you all the way.
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