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Vancouver bike share picks up speed with Shaw sponsorship
Vancouver Bike Share and Shaw Communications Inc. today announced a multi-year partnership agreement that will see Shaw become the system-wide presenting partner of the City of Vancouver‘s public bike share system.
Shaw is also pursuing future opportunities to connect the bike share stations with its Shaw Go WiFi network which, when implemented, would provide Vancouver residents and visitors with complimentary WiFi Internet access across the bike share system’s footprint.
Bike share programs across North America typically engage corporate sponsors to ensure program sustainability, for example, the programs in both Seattle and Portland have major corporate sponsorship.
Bikes, stations, and other system assets will be re-branded over the coming weeks to reflect the partnership. The cost to use bike share remains the same.
Vancouver Mayor Gregor Robertson said: “We welcome this major commitment from Shaw Communications that will help ensure the long-term success of bike share in our city. Half the trips in Vancouver are now made by walking, biking, and transit and Mobi has quickly become a popular transportation choice for Vancouverites, with over 100,000 rides to date.”
Shaw Communications Executive Vice President and Chief Marketing and Culture Officer Jim Little said: “We look forward to working with the City and Vancouver Bike Share to provide residents and visitors with a modern and eco-friendly way to enjoy Vancouver and connect with friends and family while on the go. As a major employer with hundreds of thousands of customers in Vancouver and the Lower Mainland, we are proud to make this significant investment in the bike share program.”
Vancouver Bike Share Inc. General Manager Mia Kohout said: “We are very excited to have Shaw on board as our presenting sponsor, and are proud to be working closely with a company so committed to supporting our community. It’s the perfect partnership between smart bikes and smart technology, and will enable us to continue to improve service to our members over the coming months and years.”
Vancouver’s bike share program launched Summer 2016. The program reached the 100,000 rides mark within just three months of the August 18 public launch.
Once fully implemented, there will be a total of 1,500 bikes at 150 stations. One of the newest stations has been installed at the base of Shaw Tower in Coal Harbour.
The initial bike share service area includes the Downtown Peninsula, bounded by Arbutus Street, 16th Avenue, and Main Street.
Vancouver-based sponsorship sales and marketing agency Score Marketing Inc. worked closely with Vancouver Bike Share Inc, City of Vancouver, and Shaw on the partnership.
About Score Marketing Inc.
Score Marketing Inc. is one of Canada’s leading sponsorship authorities. Based in Vancouver, British Columbia, our company specializes in sponsorship sales and marketing – with primary focus on Canadian brands and properties. For brands, we help to build award-winning sponsorship strategies and activation programs that support business objectives and drive meaningful, measurable results. For properties, we help to secure amazing corporate partners (think corporate soul-mates), maximize the overall revenue-generation potential of rights-holders, and generate positive sponsorship results. www.scoreinc.ca