Posted in Uncategorized
Introducing Mobi (Vancouver Bike Share)
On May 19, 2016 The City and Vancouver Bike Share Inc. unveiled the name selected for Vancouver’s new bike share program to launch this summer – Mobi (pronounced moe-bee).
“Vancouver already tops North America for active transportation. Adding Mobi bike share to the mix will help further extend the reach of walking and transit trips, and change the way people get around Vancouver,” says Mayor Gregor Robertson. “Mobi will be a great addition to our active transportation network, giving Vancouverites and visitors safe, convenient, and fun mobility to get around the City.”
“At its most literal, Mobi stands for ‘more bikes’,” says Jerry Dobrovolny, general manager, engineering services for the City. “But the spirit of Mobi reflects mobility, motion and momentum – everything that makes cycling in Vancouver an exhilarating experience.”
“Our tagline, ‘bikes we share’, really reflects the community-based nature of the program,” says Mia Kohout, general manager at Vancouver Bike Share Inc. (a subsidiary of CycleHop), the firm contracted by the City to operate the program. “It’s about sharing bikes, sharing the space, and sharing our City,” she adds.
Both the City and Vancouver Bike Share Inc. are working to finalize preparations for bike share to launch this summer, which includes identifying the best locations for public bike share stations to help fill the gaps in the active transportation network.
A total of 1,500 bikes at 150 stations will be available by the end of summer 2016. The initial service area will include the Downtown Peninsula, bounded by Arbutus Street, 16th Avenue and Main Street.
Founding memberships are now on sale for $99 or $129 for one year depending on the plan chosen, reflecting deep discounts of close to half price, only available until June 30, Kohout says. “People who buy founding memberships will get the best deal and have the flexibility to grab a Mobi whenever they need one,” she adds. Anyone interested in a membership can visit: signup.vancouverbikeshare.ca.
Vancouver’s Mobi bikes are “Smart Bikes” and can be activated and unlocked from a docking station through an interface on the bike or through a payment kiosk, making them an easy and convenient option for short trips. Helmets will be available on bikes at no additional cost.
A variety of innovative sponsorship options are available for corporate partners. For more information, please contact us.
About Score Marketing Inc.
Score Marketing Inc. is one of Canada’s leading sponsorship authorities. Based in Vancouver, British Columbia, our company specializes in sponsorship sales and marketing – with primary focus on Canadian brands and properties. For brands, we help to build award-winning sponsorship strategies and activation programs that support business objectives and drive meaningful, measurable results. For properties, we help to secure amazing corporate partners (think corporate soul-mates), maximize the overall revenue-generation potential of rights-holders, and generate positive sponsorship results. www.scoreinc.ca