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Aug 20th

2011

CategoryPosted in BC Place
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BC Place signs ‘King of Beers’ as Official Sponsor

BC Place signs ‘King of Beers’ as Official Sponsor BC Place, along with its two main tenants – the BC Lions (CFL) and Vancouver Whitecaps FC (MLS) – recently announced a significant joint sponsorship deal with one of Canada’s most established beer brands, Budweiser.  Score Marketing Inc is proud to have played a key role Read more...

Aug 1st

2011

CategoryPosted in Uncategorized
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Score Marketing Inc. Open for Business!

Score Marketing Inc. Open for Business! Okay, now time for a shameless plug for the new company… Score Marketing Inc. is a Vancouver-based boutique agency specializing in sponsorship marketing – with primary focus on Canadian brands and properties. The Score Marketing team has amassed a wealth of experience in the field, having worked with a Read more...

Jan 12th

2011

CategoryPosted in BC Place
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BC Place – Budweiser Sponsorship

January 2011 BC Place, along with its two main tenants – the BC Lions (CFL) and Vancouver Whitecaps FC (MLS) – recently announced a significant joint sponsorship deal with one of Canada’s most established beer brands, Budweiser. Members of Score Marketing Inc. are proud to have played a key role in bringing these four high-profile Read more...

Oct 5th

2010

CategoryPosted in BC Place
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Score Marketing brings brands and ‘the new BC Place’ together

Score Marketing brings brands and ‘the new BC Place’ together New-look stadium presents potential corporate partners with exciting opportunities VANCOUVER, October 5, 2010 – After a thorough review, BC Place a division of BC Pavilion Corporation (PavCo), the Crown Corporation that manages BC Place, has named FUSION Sponsorship +Events (FUSION) as the official sponsorship and Read more...

Aug 26th

2010

CategoryPosted in Uncategorized
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Carbon Neutrality – The New Event Standard

Carbon Neutrality – The New Event Standard Throughout the world, major sporting events are being recognized as having a global environment impact. Although green practices are normally followed by event attendees (recycling, not littering) they are often not put in the forefront of the planning and event wrap up phases. In efforts to change this Read more...

Aug 26th

2010

CategoryPosted in Uncategorized
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Sponsorship and B2B Sales

Sponsorship and B2B Sales Brand awareness and recognition are commonly cited as top objectives and   determining factors for many firms entering into sponsorship deals. McDonalds, Coca-Cola, and Panasonic are all firms that leverage their partnerships to stay top of mind for their consumers. It’s easy to see how an Olympic partnership could help drive sales Read more...

Aug 13th

2010

CategoryPosted in Olympics
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Bell Canada: Activating the 2010 Olympic Games

August 2010 Bell was Premier National Partner of the 2010 Olympic and Paralympic Winter Games.  As VANOC’s first and largest sponsor, Bell played a significant role in the actual staging of the 2010 Winter Games from a technology perspective. Bell had an incredible once-in-a-lifetime story to tell its’ employees, business clients, stakeholders, and customers. Members Read more...

Aug 12th

2010

CategoryPosted in Olympics
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Bell Canada: Activating the 2006 Olympic Games

August 2010 Bell engaged members of Score Marketing Inc. to develop and implement a comprehensive plan to leverage its sponsorship rights related to the 2006 Canadian Olympic Team for the Torino 2006 Olympic Winter Games. Goals of the activation were: i) building Bell brand ii) accelerating growth iii) engaging employees To accomplish these objectives, we Read more...

Jul 2nd

2010

CategoryPosted in Uncategorized
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Cause Marketing – A Strategic Approach

Cause Marketing – A Strategic Approach Cause Marketing is becoming an increasingly popular marketing tool – and for good reason.  A number of recent studies have documented the fact that a large percentage of consumers carefully consider a company’s reputation when making their purchasing decisions. In fact, 8 out of 10 consumers prefer to do Read more...

Jun 30th

2010

CategoryPosted in Uncategorized
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It’s Not Easy Being Green – But the Right Sponsorship Can Help

It’s Not Easy Being Green – But the Right Sponsorship Can Help ‘Green sponsorships’ have gained momentum in recent years. This momentum has impacted the sponsorship environment from two angles: i) corporate interest in environmental organizations and programs ii) properties increasingly looking to tie sponsors to their own greening efforts. With the greening trend being Read more...

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