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Mar 4th


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Honda Canada Renews Title Partnership of Iconic Fireworks Festival: Honda Celebration of Light

VANCOUVER, BC – March 3, 2015 – Honda Celebration of Light will be bigger and better in 2015, as it celebrates its 25th year in Vancouver on July 25th, 29th and August 1st. Honda Canada has agreed to kick it all off by renewing their partnership for another three years as the title sponsor of BC’s largest event.

“Honda Canada is very happy to renew our support of the Honda Celebration of Light,” said Jerry Chenkin, President and CEO, Honda Canada Inc. “For 25 years the event has been a part of Vancouver’s summer calendar and we are proud to sponsor this amazing community event.”

“We are so proud that Honda has continued their partnership with this iconic festival.” said Heather Sharpe, Vancouver Fireworks Festival Society Producer, “We can now continue to build the legacy of the last 25 years – making this festival the best summer festival in BC. We have some very exciting plans for our 25th anniversary.”

Not only will fans be treated to some of the greatest fireworks displays on earth, they will also be able to take in three days of cultural programming, sponsor activations and some great Canadian music throughout English Bay and Sunset Beach. In addition to The Keg Lounge and licensed seating at the YVR Observation deck, another VIP Lounge is being offered on the Inukshuk Peninsula and families are invited to enjoy food trucks and a licensed area in Sunset Beach this year.

The Honda Celebration of Light saw over 1.2 Million fans this past year coming from communities across the Lower Mainland and throughout BC.

Competing countries for the 2015 event will be announced at the end of March and tickets will go on sale for all VIP viewing areas on April 1st.

Vancouver-based sponsorship sales and marketing agency Score Marketing Inc. worked closely with Honda, brand.LIVE Group, and the Vancouver Fireworks Festival Society on the originating Title Partnership and renewal program.

About the Honda Celebration of Light

The Honda Celebration of Light is the longest running annual offshore fireworks competition in the world. Owned and produced by the volunteer not for profit Vancouver Fireworks Festival Society, 2015represents the 25th consecutive year of the event, which contributes in excess of $40 million in incremental tourism and hospitality spending each year. The pyrotechnic competition is produced by Sirius Pyrotechnics, with the Honda Celebration of Light produced by Vancouver based brand.LIVE. www.hondacelebrationoflight.com/

About Score Marketing Inc.

Score Marketing Inc. is one of Canada’s leading sponsorship authorities. Based in Vancouver, British Columbia, our company specializes in sponsorship sales and marketing – with primary focus on Canadian brands and properties. For brands, we help to build award-winning sponsorship strategies and activation programs that support business objectives and drive meaningful, measurable results. For properties, we help to secure amazing corporate partners (think corporate soul-mates), maximize the overall revenue-generation potential of rights-holders, and generate positive sponsorship results. www.scoreinc.ca





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