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Gemstone Gridiron Deck at BC Place Stadium
The Ultimate Backyard Experience
Most British Columbians have come to recognize the new BC Place as the home of the BC Lions, Vancouver Whitecaps FC and numerous concerts, events and consumer shows. BC’s signature property, with its exterior “Northern Lights” display and iconic retractable roof, has become the focal point of Vancouver’s emerging cityscape, and is now one of North America’s preeminent sports and entertainment facilities. Also host to the 2014 Tim Horton’s NHL Heritage Classic, 2014 CFL Grey Cup and the 2015 FIFA Women’s World Cup, the renovations completed in 2011 have created an unparalleled fan experience, inside and out.
The coolest new addition INSIDE BC Place Stadium will make you feel like you’re right at home OUTSIDE in your own back yard….if you had the coolest back yard in the world that is!
The Gemstone Gridiron Deck, located in sections 432-436, offers fans a new way to enjoy thrilling events at BC Place Stadium, by bringing the ultimate backyard experience inside the stadium. Custom built by our friends at Gemstone Masonry & Landscape Supply, the Gemstone Gridiron Deck includes stone tile bars, special food and drink options, a rock waterfall, cedar fencing and gazebos, fire place, BBQ, and patio furniture, and a live DJ playing the hottest tracks pre-game, halftime and post-game.
“We’re really excited about what we’ve put together here” said Jim Paquette, President of Gemstone Masonry & Landscape Supply, “something for all the fans to enjoy, a different experience, more of an outdoor, backyard environment. It’s a good feeling to see the amount of people that are enjoying the experience already, I think it’s going to be a great success!”
In a short amount of time, the Gemstone Gridiron Deck has become THE meeting place for friends and family to meet up during BC Lions home games, relax, have a beverage, and discuss the game. “BC Place has been truly pleased with the finished product of the Gemstone Gridiron Deck”, said Cameron Kusch, of BC Place Stadium. Score Marketing Inc. has delivered on our need to create an engaging fan experience by securing Gemstone as a sponsor and supplier of a fully-outfitted, customized 4,200 square foot patio. The end result has been increased ticket sales, food and beverage revenues and a significantly improved guest experience.”
The Gemstone Gridiron Deck offers fans the ultimate football experience, with an all-in price of $30 per ticket. “We’re excited to offer these new pricing options to our fans for the 2013 season”, said BC Lions President & CEO Dennis Skulsky. “This year marks our 60th season and we’re proud to lead the way with unique game experiences for fans of all ages that will help continue the home field advantage at BC Place”.
All of us at Score Marketing Inc. are thrilled to see another win-win partnership launched at BC Place Stadium, with this one being uniquely special, as it immerses fans directly into the Gemstone Masonry & Landscape backyard brand experience. Words truly don’t’ do this one justice, so do yourself a favour and get outdoors….indoors, by checking out the new Gemstone Gridiron Deck at the next BC Lions home game!
About Score Marketing Inc.
Score Marketing Inc. is one of Canada’s leading sponsorship authorities. Based in Vancouver, British Columbia, our company specializes in sponsorship marketing – with primary focus on Canadian brands and properties. For brands, we help to build award-winning sponsorship strategies and activation programs that support business objectives and drive meaningful, measurable results. For properties, we help to secure amazing corporate partners (think corporate soul-mates), maximize the overall revenue-generation potential of rights-holders, and generate positive sponsorship results. www.scoreinc.ca