Posted in BC Place
Score Marketing brings brands and ‘the new BC Place’ together
New-look stadium presents potential corporate partners with exciting opportunities
VANCOUVER, October 5, 2010 – After a thorough review, BC Place a division of BC Pavilion Corporation (PavCo), the Crown Corporation that manages BC Place, has named FUSION Sponsorship +Events (FUSION) as the official sponsorship and advertising sales agency for BC Place. British Columbia’s magnetic new home for large-scale events is set to change the sports and entertainment landscape in the province – and FUSION will be responsible for presenting local, national, and global brands with opportunities to be a part of the new stadium experience.
“We are very excited to be working with BC Place to create innovative in-stadium marketing opportunities for brands,” Garnet Nelson, Managing Director, Score Marketing Inc. added, “The new BC Place presents limitless opportunity for marketers. From integrated digital activations to inspiring non-traditional creative extensions and fan connections, anything is possible. “
While BC Place gets revitalized, both inside and out, workers are building the largest blank canvas the province has seen since the stadium was originally constructed in 1982. That’s how FUSION thinks – and that way of thinking will be reflected in their targeted approach to brand managers, creative directors, and media buyers across North America.
“FUSION presented a smart and creative plan, and we are encouraged by the direction our partnership is headed,” Graham Ramsay, Director of BC Place’s Business Development division said. “We know FUSION is the right local partner to help us, and our corporate partners, achieve positive business results while creating an amazing and interactive guest experience for those that visit BC Place”.
The five year agreement between BC Place and Score Marketing Inc. is effective immediately, and the agency has already had strong interest from leading North American brands.
Vancouver-based Score Marketing Inc. is one of Canada’s leading sponsorship authorities. The company flew under the banner Altius Sport Marketing until April 2010. The group helped negotiate and activate for some of the most public-facing VANOC sponsors during the Vancouver 2010 Winter Olympic Games, including Bell, General Mills, Canada Post, and 3M Canada.
BC Place is the largest sports, exhibition and entertainment venue of its kind in British Columbia, hosting the province’s most notable events, including the Opening and Closing Ceremonies of the Vancouver 2010 Olympic Winter Games. Upon re-opening in 2011, BC Place will be the new home for the Vancouver MLS franchise; will continue to be home to the BC Lions Football Club, the 2011 Grey Cup and many other exhibitions, community and entertainment events. For more information on the transformation of BC Place, visit www.bcplace.com.