Posted in Coppertone
Coppertone engaged Members of Score Marketing Inc. to develop a program that assisted in reinforcing that Coppertone cares about the health of skin by educating consumers on sun dangers. We created events that were executed in all three major Canadian markets. Over the course of three months urban high-end spas and select shopping malls were converted into Coppertone UV Camera Spas for a period of one week. Nurses were on-site to take UV photos of consumer’s skin to provide photo analysis, personalized tips for better skin protection and a recommendation on which Coppertone product to use to protect their skin.
- In seven days over 140 people had their UV photo taken and were provided with a free Coppertone product at the Vancouver spa
- Over a two days, upwards of 230 people had their UV photo taken and were provided with a free Coppertone product at the Vancouver mall