Home / Uncategorized / Client Partnership Profile: Honda wins Gold at SMCC Awards

May 7th


Posted in Uncategorized

Honda wins Gold for Title Sponsorship

As our trusted clients, colleagues, and sponsorship marketing industry peers already know, Score Marketing Inc. has a passion for building smart, win-win partnerships between brands and sponsorship properties.

We live it.  We breathe it.  We love it.  And we’re thrilled when a partnership that we’ve quarterbacked is acknowledged by the sponsorship industry!

To that end, we’d like to extend a heartfelt ‘Congratulations!’ to Honda and the BC Honda Dealers for winning GOLD in the Arts & Entertainment Category at the recent Sponsorship Marketing Council of Canada (SMCC) Awards, for its Title Sponsorship of the Honda Celebration of Light Fireworks Festival.  The SMCC Awards are the ‘Stanley Cup’ of Canada’s sponsorship sector – so hauling in the sponsorship holy grail in the company of so many other highly respected brands and partnerships is truly an honour.

Score Marketing Inc. is extremely proud to have orchestrated the award-winning Title Partnership between Honda and the Celebration of Light – working closely with brand.LIVE Group (event production) and Elvis Communications (Agency, BC Honda Dealers).

“The partnership between Honda and the Celebration of Light seemed to make sense from our first discussion”, said Score Marketing Inc.’s Managing Director Garnet Nelson. “After further diligence and collaboration, it was clear that there was natural business chemistry and a complementary meshing of components from both sides of the partnership”, Nelson says. “A true win-win”.

More good news: The 2012 Honda Celebration of Light as awarded the prestigious Best Festival in Canada award at Canadian Event Industry National Star Awards, held in Toronto on March 22nd, 2013.   The National Star Awards are the mark of achievement in the Canadian event and meeting industry recognizing outstanding achievements in special events, meeting management, conference planning and exhibition management.

The 2013 Honda Celebration of Light dates:

  • July 27 – United Kingdom
  • July 31 – Canada
  • August 3 – Thailand

For Honda’s video case study and a full list of Sponsorship Marketing Council of Canada 2013 Award winners, click here.

About Score Marketing Inc.

Score Marketing Inc. is one of Canada’s leading sponsorship authorities. Based in Vancouver, British Columbia, our company specializes in sponsorship marketing – with primary focus on Canadian brands and properties. For brands, we help to build award-winning sponsorship strategies and activation programs that support business objectives and drive meaningful, measurable results. For properties, we help to secure amazing corporate partners (think corporate soul-mates), maximize the overall revenue-generation potential of rights-holders, and generate positive sponsorship results. www.scoreinc.ca

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