Home / CelticFest / Celtic Fest Vancouver – Sponsorship Audit

Jun 12th

2010

Posted in CelticFest

June 2010

CelticFest Vancouver procured the services of members of Score Marketing Inc. to conduct a sponsorship audit and grow their sponsorship revenue.  The audit included the following:

  • Review of current and past sponsors
  • Assessment of revenue (cash and VIK) by sponsor
  • Evaluation of rights and benefits package (recognition programs, signature programs, identification of assets, recognition $ value)
  • Development of a sales kit
  • Creation of a sponsor survey
  • Identification of target and potential sponsorship categories

Results:

  • CelticFest Vancouver secured title sponsorship from  Edgewater Casino
  • Several other sponsorships were renewed at higher levels resulting in an increase in revenue

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