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Apr 14th


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Celebration of Light Welcomes New Title Sponsor Honda

Vancouver’s skies will glow once again for the 22nd annual Celebration of Light igniting the skies of English Bay, July 28th, August 1st and August 4th. This year’s event will feature Brazil, Italy and Vietnam.

The Vancouver Fireworks Festival Society is also pleased to announce that Honda has signed on as title sponsor of the event for the next three years.

“We are thrilled to support this event,” said Jerry Chenkin, Executive Vice President, Honda Canada “The event has been a part of Vancouver’s summer calendar for over twenty years now and we look forward to our long term partnership with the Celebration of Light Festival.

Vietnam will kick off the festival Saturday, July 28th. Next up on August 1st will be Brazil. Italy will round off the competition on August 4th. The winning country will be announced Monday, August 6th.

In addition to Honda as Title Sponsor, Major Festival Sponsors include The Province of BC, The Keg Steakhouse & Bar, SHORE 104.3 FM and Concord Pacific Developments. Corporate partners include, Tourism Vancouver, Vancouver Airport Authority (YVR), Seaspan and Red Bull. Media partners for the event are The Vancouver Sun, and Global TV. The City of Vancouver also continues its significant support of this long standing civic event.

“The Celebration of Light continues to be one of Vancouver’s most popular festivals and is a signature summer event for people from all across our region,” said Mayor Gregor Robertson. “The event provides a huge boost to small businesses and our vibrant local economy, and it’s exciting to see new sponsors like Honda Canada step up to support this spectacular Vancouver tradition.”

“The Vancouver Fireworks Festival Society will work diligently again this year to deliver an event Vancouverites will be proud of,” said Hon. John D. Reynolds, chairman of the Vancouver Fireworks Festival Society. “We look forward to welcoming British Columbians, Canadians and visitors from around the globe to our beautiful city.”

The 2012 event will see the return of reserved bleacher seats in English Bay, Shorefest concert series in English Bay and Sunset Beach and the Red Bull Air Show. Organizers also plan to include cultural entertainment on each night, as well as online public voting and a new mobile phone application.

The 2012 Celebration of Light competition will begin promptly each night at 10:00pm over English Bay, rain or shine. Music simulcast can be heard on the SHORE 104.3 FM.

brand.LIVE is responsible for creative, media buying, PR, social media, web design/development, event production, and sponsorship sales.  In 2012, brand.LIVE and sponsorship marketing agency Score Marketing Inc. secured Honda as title sponsor of the festival.

Please visit www.hondacelebrationoflight.com for up to date site maps and information

July 28 – Vietnam; Team Da Nang

August 1 – Brazil; Group Vision Show

August 4 – Italy; Pirotecnica Soldi

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