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Sep 18th

2012

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Score Marketing Inc. Provides Expertise to LIFT Philanthropy Partners

Score Marketing Inc. Provides Expertise to LIFT Philanthropy Partners Vancouver, B.C. (September 18, 2012): Score Marketing Inc. and LIFT Philanthropy Partners announced a partnership today to support not-for-profit organizations to be sustainable and more effective in delivering measurable social impact in Canada. Together, they will help not-for-profit organizations improve the health and productivity of Canadians [...]

Dec 15th

2011

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Cause Marketing for the Holidays

Cause Marketing for the Holidays During the 2009 holiday shopping season many brands benefitted from being associated with non-profit organizations.  Moving towards the 2010 holiday season, the momentum of cause marketing continues to increase setting a stage for many brands to showcase their social responsibility.  So what can we expect? Consumer engagement has always been [...]

Nov 26th

2011

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What’s a Sponsor Logo on an NHL Practice Jersey Worth?

What’s a Sponsor Logo on an NHL Practice Jersey Worth? The NHL has relaxed its rules around commercial advertising on team practice jerseys.  The Calgary Flames and Chicago Blackhawks have both acted quickly, recently announcing Rona and Giordano’s Pizzeria, respectively. So what’s it worth to a sponsor?  It depends. Sponsors have different brand and awareness [...]

Aug 1st

2011

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Score Marketing Inc. Open for Business!

Score Marketing Inc. Open for Business! Okay, now time for a shameless plug for the new company… Score Marketing Inc. is a Vancouver-based boutique agency specializing in sponsorship marketing – with primary focus on Canadian brands and properties. The Score Marketing team has amassed a wealth of experience in the field, having worked with a [...]

Aug 26th

2010

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Carbon Neutrality – The New Event Standard

Carbon Neutrality – The New Event Standard Throughout the world, major sporting events are being recognized as having a global environment impact. Although green practices are normally followed by event attendees (recycling, not littering) they are often not put in the forefront of the planning and event wrap up phases. In efforts to change this [...]

Aug 26th

2010

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Sponsorship and B2B Sales

Sponsorship and B2B Sales Brand awareness and recognition are commonly cited as top objectives and   determining factors for many firms entering into sponsorship deals. McDonalds, Coca-Cola, and Panasonic are all firms that leverage their partnerships to stay top of mind for their consumers. It’s easy to see how an Olympic partnership could help drive sales [...]

Jul 2nd

2010

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Cause Marketing – A Strategic Approach

Cause Marketing – A Strategic Approach Cause Marketing is becoming an increasingly popular marketing tool – and for good reason.  A number of recent studies have documented the fact that a large percentage of consumers carefully consider a company’s reputation when making their purchasing decisions. In fact, 8 out of 10 consumers prefer to do [...]

Jun 30th

2010

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It’s Not Easy Being Green – But the Right Sponsorship Can Help

It’s Not Easy Being Green – But the Right Sponsorship Can Help ‘Green sponsorships’ have gained momentum in recent years. This momentum has impacted the sponsorship environment from two angles: i) corporate interest in environmental organizations and programs ii) properties increasingly looking to tie sponsors to their own greening efforts. With the greening trend being [...]

Jun 1st

2010

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Sponsorship in Tough Economic Times 101 – for Sponsors

Sponsorship in Tough Economic Times 101 – for Sponsors For brands, sponsorship spending is certainly not immune to the corporate belt-tightening that accompanies depressed economic times.  Given the decreased budgets available, does that mean that sponsorship still has a role to play for companies and brands? Absolutely, and without hesitation, yes it does. This is [...]

Mar 23rd

2010

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Passive House – Sustainable Innovation Paired with Great Hospitality

Passive House – Sustainable Innovation Paired with Great Hospitality From all of the ‘green’ activations I have experienced throughout the 2010 Olympic and Paralympic Games I have to name the Austria Passive House as my favorite.  This past weekend I had the opportunity to experience some amazing Austrian hospitality with a visit to the Passive [...]

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