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Feb 19th

2010

Posted in Olympics

Casa Italia

The idea behind Casa Italia is to represent all that is “Made in Italy” including integral images of sport, culture, and Italian art.  The theme is brought to life in a trade show/retail type setting.  The ministry of agriculture, Sanpaolo bank, as well as Freddy, the Italian’s team clothing supplier, had a significant presence in the space likely due to a strong sponsorship agreement.  It was modern, clean, bright, and well laid out although it would have been nice to see some more interactive, experiential elements.

A large portion of the venue is closed to the public and will be used for corporate and team hosting.  I can only guess that what Casa Italia may lack in experience is more than made up for in delicious food and wine.

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