Posted in Olympics
As proud sponsor of the Vancouver 2010 Olympic and Paralympic Winter Games, Canada Post wanted to showcase its support by developing a celebratory building graphic that would be installed on the front of Canada Post’s facility in Vancouver during the 2010 Olympic and Paralympic Games.
The large format graphic was created to strengthen Canada Post brand while raising awareness of its 2010 Games partnership with General Mills and their CHEER Card cross-promotion. The celebratory graphic showcased both Canada Post and General Mills athletes – freestyle mogul skier Alexandre Bilodeau and Paralympic cross country skier Brian McKeever along with the bilingual cheer line of Let’s Go Canada Allons-y.
To leverage the building graphic, Canada Post and General Mills hosted a variety of Olympic consumer activations in front of the building during the 2010 Winter Games that drew consistent consumer traffic and line-ups. Programming during this time included appearances and autograph sessions by Olympics athletes, sky-high performances by the Flying Canucks, visits from the Olympic mascots, a CHEER card display, the world’s largest mailbox, and consumer giveaways.
Members of Score Marketing Inc. worked closely with 3M on the development and production of the building graphic and project managed all logistics including graphic approvals, permit attainment, lighting, production and installation.
- The building graphic had approximately 115,800 impressions daily during the 2010 Vancouver Games, and 57,900 during the Paralympic Games
- Over 2.5 million total impressions