Fusion - People From Cossette

  Cause Marketing is becoming an increasingly popular marketing tool - and for good reason.  A number of recent studies have documented the fact that a large percentage of consumers carefully consider a company's reputation when making their purchasing decisions. In fact, 8 out of 10 consumers prefer to do business with companies and organizations that support causes, and 41% or ...

Posted in Cause Marketing , Strategy , objectives , Metrics , Results  |  0 comments

  'Green sponsorships' have gained momentum in recent years. This momentum has impacted the sponsorship environment from two angles: i) corporate interest in environmental organizations and programs ii) properties increasingly looking to tie sponsors to their own greening efforts. With the greening trend being so popular these days it's very easy for sponsors and properties to jump on the ...

Posted in Sponsorship , activation , Green sponsorship , objectives , sponsors , properties  |  0 comments

  'Green sponsorships' have gained momentum in recent years. This momentum has impacted the sponsorship environment from two angles: i) corporate interest in environmental organizations and programs ii) properties increasingly looking to tie sponsors to their own greening efforts. With the greening trend being so popular these days it's very easy for sponsors and properties to jump on the ...

Posted in activation , Green sponsorship , greening , objectives , sponsors , properties  |  0 comments

On Sunday May 2nd, over 14,000 participants laced on their running shoes to challenge themselves and each other in the BMO Vancouver Marathon.  Although weather wasn't on their side, the rain and showers did little to washout the excitement of this event and its sponsor activations.  New to the sponsor family this year was Brita.  Although seeming to be a natural fit for the BMO ...

Posted in Sponsorship , BMO Vancouver Marathon , Cause Marketing , Sponsor Activation  |  0 comments