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Aug 20th

2011

Posted in BC Place

BC Place signs ‘King of Beers’ as Official Sponsor

BC Place, along with its two main tenants – the BC Lions (CFL) and Vancouver Whitecaps FC (MLS) – recently announced a significant joint sponsorship deal with one of Canada’s most established beer brands, Budweiser.  Score Marketing Inc is proud to have played a key role in bringing these four high-profile partners together.
Budweiser is no stranger to sports marketing.  A long-time supporter of the CFL, NFL, MLS, and various other high-profile sports properties such as the 2010 FIFA World Cup, Budweiser brings a true sports marketing pedigree to the mix and a promise to fully leverage its sponsorship position by interacting with stadium guests throughout the season – no matter what the game.

“There is tremendous enthusiasm for sports right across the province, and it’s very exciting for Budweiser to be able to tap into that. Budweiser is strongly committed to BC. We’re excited to be able to leverage that commitment and the popularity of our brand in this province with these teams and this incredible venue.” said Blaine Kulak, Western Canadian Customer Marketing Manager, Labatt Breweries of Canada.

The newly renovated BC Place will be a spectacular venue for fans to come and take in a fast paced, no holds barred sporting event.  Budweiser’s partnership has some truly unique and experience enhancing elements to it.  One of the most exciting is the creation of a “Bud Zone”  that has a lower bowl seating component as well as a stadium concourse section, this will allow fans to not only watch the action in one of the hottest tickets in Vancouver but also to interact with sport specific engagements during each game or match.

“With the new atmosphere that will be created by the new retractable roof at BC Place, and a host of new events that can now be booked by BC Place for the first time, we know the new BC Place will be British Columbia’s hub of downtown excitement for football, soccer, consumer shows, concerts, and our many other community events.” said Howard Crosley, General Manager of BC Place.   ”Like BC Place, Budweiser, the Lions, and the Whitecaps all share a common interest in enhancing the guest experience, and this agreement will ensure that we do just that.”

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